Riskiness01 Jun 2009
Bill Dollins nails it:
In general, the perception of risk equals the presence of risk.
Like “truthiness”, risk is in the eye of the beholder. Which leaves me working to help sell a software-based solution for a problem that exists, for the most part, in people’s heads. Open source software vendor, or psychiatrist, you be the judge. Also, potential hole in the business plan – what happens when people finally wise up?