Someone, please call the FTC! I may post my blog on Google, store my mail and calendar and notes on Google, teach people how to make maps using Google, but even I have my limits.

The Google Profile leverages Google search monopoly (you listening, FTC?!?!) into a you-must-join social network. I like LinkedIn as a professional social network, but this is going to blow all that out of the water. Want to be found? To control your professional image? Yes, having a decent personal site will still be important, but now the starting point for a personal search (Google Search) is also the end point (Google Profile).

Can you afford to not have Google Profile? I don’t think I can, and I think that stinks.

Update: Apparently I wasn’t clear about my point: because Google controls search, their Profile is a must-have for anyone who expects to be looked up on the internet (independent contractors, mobile professionals, me). It is not optional. It’s a Google world. Comply.